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Take Risks Is Not Advice

Take Risks Is Not Advice

Gary Vaynerchuck - Take Risks

I’ve heard this advice a thousand times:

“Take risks.”

And I don’t disagree with the sentiment.

But that’s exactly the problem.

It’s about as correct as saying:

“Go after your dreams.”

Which is to say — it’s always true, and almost never useful.


This Isn’t Advice

When I’m choosing between A, B, and C, I’m not asking:

“Which one is riskier?”

I’m asking:

“What am I doing with the next hour?”

That’s the actual decision surface.

Not:

  • risky vs safe
  • bold vs conservative
  • dreams vs stability

Just:

time allocation


It Doesn’t Map to a Decision

Advice should help me choose.

“Take risks” doesn’t.

It doesn’t tell me:

  • what to do next
  • how to compare options
  • what to prioritize

It doesn’t even tell me what risk means in this context.

Risk in what?

Without specifying the domain, the time horizon, or the objective, the statement collapses.


It Can’t Differentiate Between Options

If I have three options:

  • A
  • B
  • C

I can frame any of them as:

  • “the risky one”
  • “the safe one”

After the fact, I can justify anything.

So the advice has zero discriminative power.

It doesn’t help me choose.


It Assumes a Decision Model That Doesn’t Exist

This is where it really breaks.

The advice assumes I’m making a big, discrete choice:

pick a path, take a leap

I’m not.

I’m making continuous decisions:

  • what I work on today
  • what I work on this week
  • where my attention goes

There is no single “risk decision.”

There’s just:

how I allocate time, repeatedly


Even “Wasting Time” Isn’t Universal

People will often smuggle in an implication:

“Don’t waste time. Do something risky/productive instead.”

But that breaks down immediately.

  • Watching game film isn’t a waste for an athlete
  • Consuming movies isn’t a waste for a filmmaker
  • Deep-diving niche topics isn’t a waste if that’s your domain

From the outside, all of these can look irrational.

Inside the system, they’re essential.

So even the idea of “better use of time” isn’t universal — it’s contextual.


So What Is This, Actually?

If I strip it down, “take risks” does one thing:

It nudges people out of complacency.

That’s fine.

But that means it’s not advice.

It’s motivation.


Call It What It Is

If someone says:

“Take risks”

and what they mean is:

“Stop defaulting to comfort”

That’s a valid message.

But then call it that.

Don’t present it as something that helps me evaluate real options.

Because it doesn’t.


tl;dr:

If a statement can’t help me choose between A, B, and C, it isn’t advice.

It’s just encouragement.

And there’s nothing wrong with encouragement — as long as we stop pretending it’s something more.