📄️ The content doesn't have to be new
Content doesn't have to be new to be worth posting. The reps are on the process, not the idea: reformat one thing many ways, ship it ugly, measure which version travels, and let the volume do the work.
Social Media
Perspectives and principles on publishing to social media — how I think about content, cadence, and reformatting one idea into many. The tracked tests and never-analysed programs live in the sibling Social Media Experiments section.