📄️ Google Maps Photo Contributions
Photo contributions that have quietly accumulated view counts for years. Same pattern as the YouTube clips — no idea which ones do numbers or why.
📄️ The Lightbulb Hook
Testing whether a post that narrates the moment of confusion — without naming the insight above the fold — reliably outperforms. One data point so far, and it has a confound.
📄️ The Profile-Views Hack
Thirty million automated profile views, three hundred thousand people who looked back, three thousand of them onto my site — and a story that by rights should be my best-performing content but isn't.
📄️ YouTube: MX vs ATV Legends Clips
Months of gameplay clips where the amount of work that went in had no visible relationship to which ones did numbers. The data is sitting there and I've never pulled it.