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Talktopus

Discover and Rank the Best Conference Talks​

Domain: Talktop.us

Status: ​

The current primary startup focus. Landing page done, just finishing up a few things before pre-launch. Lots of foundational work complete.

Planned MVP Launch: Sometime April 2025

The Brand Identity​

Why Talktopus?​

Talktopus blends functionality and creativity:

  • "Talktop.us": A direct and actionable phrase, perfect for a platform that ranks top conference talks.
  • "Talktopus": A playful yet professional branding that embodies data collection and connectivity, just like an octopus with its far-reaching tentacles.

Logo Concept​

  • Icon: An octopus with its tentacles surrounding or "grasping" data points (e.g., bar charts or icons representing talks).
  • Text: Combine "Talktopus" with the domain "Talktop.us" subtly incorporated.
  • Color Scheme: Professional yet vibrant—perhaps shades of blue, purple, and coral to evoke a tech-savvy yet approachable feel.

Mascot​

The Talktopus mascot could add personality to the brand, appearing in:

  • Onboarding Screens: Guiding users through the platform.
  • Error Pages: A light-hearted octopus to keep things engaging.
  • Marketing Material: To appeal to both casual users and conference professionals.

Value Propositions​

  • For Speakers: Showcase your influence with top talk rankings.
  • For Organizers: Highlight your conference as a leader in quality talks.
  • For Attendees: Find where to invest your time and money with data-backed conference insights.
  • For Vendors: (Excluded from MVP) Find the best conferences/expos to show at

Messaging Strategy​

Landing Page​

A/B Testing:

  • Start: Simple Landing, no images, just value Props
  • Next Step: 3-box version, A/B Test
  • Finally: Place the 3 box page after the simple page email submit, use checkboxes to refine the lists they want to be added to
Details

3-box layout​

Hero Section​
  • Headline: “Welcome to Talktop.us, your gateway to Talktopus—the top platform for ranking and discovering conference talks!”
  • Subheadline: "Find the best talks. Rank the top speakers. Choose the right conferences.”
  • Call to Action (CTA): “Dive into the data with Talktopus!”

Main Content: 3 Boxes for Stakeholders​

1. Attendees​
  • Headline: “Let the power of the crowd help you choose the best conferences/expos/events!”
  • Description: Learn which conferences and speakers deliver the most value for your money. Avoid fake, non-reputable events and find real value.
  • Visual:
    • Embed clip from Silicon Valley (“You con man like Erlich!”) as part of the narrative, but not the opening scene.
    • A slider comparing fake vs. engaging conference vibes.
  • CTA: “Discover High-Value Conferences!”
2. Speakers​
  • Headline: “Become a better presenter with real feedback!”
  • Description: See how your talks rank, get actionable insights, and grow your reputation as a speaker.
  • Visual:
    • Clip showcasing progression (boring professor → hands-on demo → exciting dubstep CTF). Include the Go podcast quote: “If it’s not hands-on, it’s a seminar.”
  • CTA: “Improve Your Presentation Skills!”
3. Conference Organizers​
  • Headline: “Showcase the value of your conference!”
  • Description: Highlight the success of your conference by showcasing top-ranked talks and attracting high-value speakers and attendees.
  • Visual:
    • Leaderboard showing top conferences by engagement metrics.
    • Include Silicon Valley clip elements where applicable.
  • CTA: “Claim Your Conference and Rank Higher!”
Email Subscription Form​

  • Headline: “Stay in the Loop!”

  • Description: Join our mailing list to get updates tailored to your role.

  • Form Fields:

    • Email Address
    • Checkboxes (select all that apply):
      • I’m an Attendee
      • I’m a Speaker
      • I’m a Conference Organizer

  • Submit Button - Maybe the logo here?

Next Steps​

  1. Secure the Domain: Done
  2. Design the Logo and Mascot: Done, creating variations. One per stakeholder group as well as context specific (e.g. on buttons, loading spinners, etc.)
  3. Develop the Landing Page: Almost done, just need to clean up the asthetics, A/B test.
  4. Marketing Plan: See chatgpt chats, summary:
  • Ad campaign - prelaunch & postlaunch - "There's a better way"
    • ToDo:
      • Finish storyboards
      • Gather assets
      • Edit
  • Gamification & Analytics - see chatGPT
    • Virtuous Cycles - Attendee Recruit Speaker, etc.
  • IRL guerilla (flyers with qr codes) - schema design complete
    • ToDo:
      • Messaging & Flow
      • Revisit printing strategy
        • Cost Analysis (Unique per flyer vs. unique per batch) - backend setup to handle both
      • Script to generate QR codes from links

Long Term​

  • Fourth stakeholder Group - Vendors