Adding Search Console
What Google Search Console actually is, why running a site for traffic without it is flying blind, and what happened to traffic after adding it. Includes an honest account of why this is a milestone rather than a controlled experiment.
The SEO Visibility Toolkit
Every tool that reports how a site is found in search and AI search, organised by the question it answers rather than by vendor. What each measures, what it cannot measure, what it costs, and which four are worth setting up on day one.