📄️ Moats & Models
Why User Experience is the Real Competitive Advantage
📄️ Sales Is a Smell
There’s a hidden signal in every business: how hard they have to sell it.
📄️ Brand Architecture
Every brand sends a signal. The question is: what kind?
📄️ Brand Gravity
Great brands don’t chase users. They attract them — and keep them. This magnetic force is what we call brand gravity.
📄️ Signalwear vs Statuswear
Most apparel tells the world what tribe you’re in — but very little of it invites the world to talk back. This is the difference between statuswear and signalwear.
📄️ Trial Models That Don’t Suck
Most software trials are broken. Not because the product is bad — but because the timing model makes no sense.
📄️ The Types of Brand Evangelists
Not all product loyalty looks the same. Some people champion a tool because it makes their life easier. Others flaunt a brand because of what it represents. And some wear or use things not to show off — but to spark conversation.