The Lightbulb Hook
Testing whether a post that narrates the moment of confusion — without naming the insight above the fold — reliably outperforms. One data point so far, and it has a confound.
Testing whether a post that narrates the moment of confusion — without naming the insight above the fold — reliably outperforms. One data point so far, and it has a confound.
Thirty million automated profile views, three hundred thousand people who looked back, three thousand of them onto my site — and a story that by rights should be my best-performing content but isn't.