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2 docs tagged with "linkedin"

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The Lightbulb Hook

Testing whether a post that narrates the moment of confusion — without naming the insight above the fold — reliably outperforms. One data point so far, and it has a confound.

The Profile-Views Hack

Thirty million automated profile views, three hundred thousand people who looked back, three thousand of them onto my site — and a story that by rights should be my best-performing content but isn't.