3 docs tagged with "identity"

Every brand sends a signal. The question is: what kind?

Most apparel tells the world what tribe you’re in — but very little of it invites the world to talk back. This is the difference between statuswear and signalwear.

Not all product loyalty looks the same. Some people champion a tool because it makes their life easier. Others flaunt a brand because of what it represents. And some wear or use things not to show off — but to spark conversation.