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4 docs tagged with "growth"

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Job Posts as Inverted Advertising

A genuine job posting does more than recruit. It can also create awareness, signal momentum, invite deep company research, and move people through a marketing funnel in reverse.

The Profile-Views Hack

Thirty million automated profile views, three hundred thousand people who looked back, three thousand of them onto my site — and a story that by rights should be my best-performing content but isn't.