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Marketing y Branding y Growth Ideas

This is a collection of marketing ideas that I've found "in the wild". For now I'm keeping it as a single note until I believe there is enough content to expnad things into their own notes.

So the idea is to get lots of concepts here (to help clear out my Evernote notes, and then expand and split into individual notes later)

Reasons for splitting into many notes: I want each to concept have it's own tags (thus making new navigation approaches better (non-hierarchical, e.g. AI assitant to find relevant notes, for tag-based analytics, etc.))

Launching an unrelated free app to generate publicity for your service​

DoNotPay

Marketing Technique: Personalized Supporter Acknowledgment Strategy​

Objective: To increase engagement and support from the audience by making them feel valued and recognized on an individual level.

Target Audience: Current supporters and potential patrons on platforms like Patreon, YouTube subscribers, and broader social media followers.

Key Components:

  1. Personalized Shoutouts:

    • Regularly highlight new or notable supporters in your content (videos, social media posts, podcasts, etc.).
    • Use the supporter's name (with their permission) and briefly mention their contribution to make the acknowledgment feel personal and sincere.

  2. Exclusive Acknowledgment Content:

    • Create special content or segments dedicated to thanking supporters. This could be a monthly video, a special mention in a newsletter, or a dedicated post on social media.
    • Consider including brief stories or reasons why their support is meaningful to you, adding a personal touch that resonates with both the supporter and the wider audience.

  3. Engagement Beyond Acknowledgment:

    • Encourage interaction by asking supporters to share their thoughts, suggestions, or questions, which you can address in your content.
    • Offer opportunities for supporters to be involved in content creation, such as voting on topics, participating in Q&A sessions, or suggesting ideas for future content.

  4. Visibility and Accessibility:

    • Ensure that acknowledgments are made in a manner that is visible and accessible to your entire audience, not just the supporters. This can help motivate non-supporters to consider contributing.
    • Utilize various platforms (e.g., social media, YouTube, Patreon) to maximize the reach of your acknowledgments.

  5. Transparency and Authenticity:

    • Be transparent about how the support is used to improve the content or contribute to the creation process. This can strengthen trust and encourage further support.
    • Maintain authenticity in every acknowledgment. Personalized messages should feel genuine and not just a marketing tactic.

Implementation Steps:

  1. Identify Supporters: Regularly review your list of new and existing supporters to identify individuals for personalized acknowledgments.
  2. Plan Your Acknowledgments: Schedule and plan how and when you will make these acknowledgments, ensuring a consistent and ongoing engagement strategy.
  3. Execute with Authenticity: Carry out the acknowledgments as planned, focusing on sincerity and personalization.
  4. Follow-Up Engagement: After acknowledgment, engage with the supporters and audience to maintain and build the community.
  5. Evaluate and Adapt: Continuously assess the impact of your acknowledgment strategy on supporter engagement and adjust your approach based on feedback and results.

Conclusion:

This Personalized Supporter Acknowledgment Strategy not only rewards and motivates current supporters but also serves as an enticing glimpse for potential patrons of the value and recognition they can expect by contributing. The key to success lies in genuine, thoughtful engagement that builds a strong, supportive community around your content.